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Finding My Calling at Delphi Information

I joined Delphi to work alongside and support the Managing Director.  A new role was created for me and I was given my own office in our building on Gloucester Place in the West End of London, within walking distance of Oxford Street and just a road over from Baker Street.

 

This is where I got a really good look at an extremely stressed cash-flow and learned to juggle funds in order keep the business operational.  I knew what I was getting into, having provided help while at the bank, but having to actually wrestle with the challenges is very different to just seeing how they manifest in the accounts on screen or on paper.​

 

This proved to be the learning experience and level of responsibility that I had hoped for but by no means my first taste of 100 hours working weeks.  It was however my first taste of working in a marketing and sales led environment.  The client base contained many blue chip clients, partly because the products were new to the market and viewed as very technologically innovative.

 

Delphi Information was the first company to champion and market the emerging flat plasma display screens.  They became the main distributer for Fujitsu General, first in the UK and then later on were appointed to represent Fujitsu General globally.

 

Almost all of us now have at least 1 flat screen in our living rooms, but in 1996, they were brand new... and retailed for around £12,600.

They were purchased by celebrities, audio-visual integrators, broadcasters and many other types of organisations that recognised the benefits of this new technology.

 

My role involved looking after the accounts, credit control logistics and stock control, as well as many other back-room duties.  In essence, I was tasked with providing the support needed by the MD, sales, marketing and technical departments

 

I started as the company administrator and was soon awarded an upgrade to my job title to become the Operations Manager.

 

The various duties included:

 

Goods In, Goods Out

Logistics, including international exports

Processing and executing sales orders

Bookkeeping

Accounting

Payroll

Banking

Purchasing

Payments

Managing demonstration, loan and rental stock.

Credit control

Sales support

Account management

Supplier management

 

 

Cash-flow was extremely tight and resources and favours were sought from wherever we could find them.  It was my job to ensure that we could always deliver on our promises.  This can be challenging when the bank account is empty and we have reached our account limit with the bank and key suppliers.

 

Keeping a company like this running in it's early stages was a major challenge and involved long hours, the constant juggling of resources, negotiations, persuasion and the occasional bit of begging, sometimes on 2 phone lines at once!

I didn't have to ask for a payrise as I was enjoying the challenge, but I was surprised to receive an increase that represented a quarter of my salary, just 3 months after starting my new role.

 

I developed a reputation among our clients and suppliers for being able to achieve difficult and sometimes seemingly impossible results.  This led to unsolicited head-hunting approaches from competitors and eventually even rival manufacturers.

 

I was a member of the management team working alongside the other managers and directors on a daily basis on individual orders and larger projects.

 

Later on I shared my office with the legendary Ron Crow, the (then) newly retired Finance Director of Fujistu General.  This allowed me to complete the accounts with Ron's help and increase my practical experience of maintaining physical day books and final accounts, while running the computerised accounts.

I learned a lot from Ron's mentorship and the positive examples that he set for the rest of the company. 

What Did I learn?

Business Operations

Company Administration

International Exports

Distributer Duties

Logistics

Sales Support

Trade Show Sales

Management Reporting 

Export Sales

Technology Sales

Specification Sales

Corporate Sales

C-Level Pitching

Bookkeeping

Company Accounting

Quickbooks

Sage Line 50 

Payroll 

Calculating P&L

Management Accounts

Proposal Writing

Bid Formulation

Proposal Presentation

Credit Control

Cashflow Management

Team Management

Project Management

Client Liaison

Supplier Management

Negotiation Skills

Joint Venture Propositions

Technology Integration

Sourcing 

Recruiting

Procurement

Team Management

Delegation

Decision Making

Prioritising Resources

Time Management

 

 

And Multitasking...(obviously)

I was in my element when solving problems, improving situations, contributing to solutions and keeping projects on track.

Proactive Management

My role essentially involved executing the administrative and support functions for the business while supporting the other departments.  It meant that I was involved in almost every part of the business.  Where an emergency arose or a job that didn't fit within the sales, marketing or technical departments, I normally stepped in or found a way to solve it.

This approached worked well for me as this simply kept things moving.  My role was invariably the first to be affected if there was a bottle-neck or other issue that affected the flow of work.

 

These tasks allowed me to get out to some of our clients and even to represent the company in certain areas.

 

With customers like the BBC, ITV, SKY, Channel 4, Fujitsu ICL, Fujitsu General, Bloomberg, Regus, Lloyds, Barclays and many other blue chip companies, celebrities and high-net-worth individuals, I was responsible for interacting with some very senior and prestigious individuals.

 

The BBC were the first organisation to use our flat screens in their broadcasts, so if the first time you ever saw a flat screen monitor on TV was on the BBC around this time, then we would have been the suppliers.  I visited many times and even went to collect payments.

At one point, we worked closely with the BBC's own (now disbanded) research and development division to develop custom circuit boards and integrated technology to convert the screens from analogue to digital.  We take digital for granted now, but this was a world-first!

 

My technical expertise grew through handling and testing the equipment, to the point that I could diagnose faults easily. Fujitsu themselves certified me to level 1 for fault-finding even though I had not attended their training.  Level 2 required the kind of diagnostic equipment that only Fujitsu were in a position to invest in.

As such, I could offer technical guidance to end users as well as experienced audio-visual installers and even conducted some small installations.

Due to the sales team and directors spending large amounts of time out of the office, or in meetings, I became to default first point of contact for our clients, just as I was internally for any client contact or reports on finances, project progress etc. 

 

My technical expertise with the products grew alongside my experience of handling the equipment.  It became easy to identify ways to make improvements to our processes and procedures.  

This also led me to design some early accessories, brackets and flight cases for the screens that fullfilled the needs that we and our clients had, and were good enough to be put into production.

This didn't make me special or particularly unusual.  There was technical innovation wherever you looked.  The first touchscreen flatscreens were developed here.  Small flat screens with touch membranes used to control a bespoke computer programme with the results displayed on a digital 42inch screen, were pioneered here.

Flat screens for police CCTV command and control centres were first sold by Delphi.

Flat screens in custom enclosures displaying advertising on the underground, were first proposed here.  

Using flat screens at airports and train stations to display departure and arrival times were also first proposed at Delphi. 

 

This was an extremely innovative environment that recognised ideas from every member of the team and encouraged involvement.

 

When we installed the first 500 (of 2000) screens at the London International Financial Futures and Options Exchange (LIFFE Market), I went to collect the cheque and received a tour of the new trading floor, complete with our 42inch screens.  

From Operations to Sales

My role continued to develop, as the company became busier and more successful.  My department grew and as I gained staff to support me and the functions that I was responsible for, the level of contact that I was able to have with clients also grew. 

 

Many clients had started asking to speak with me directly to place repeat orders and discuss requirements, rather than place the order with the sales team first.

 

This was noticed, as was the level of technical product knowledge that I had acquired.  This is also where I was first encouraged to get involved in more client-facing activities including pitching, product demonstration, selling, advising and closing deals. 
At first, I started to accompany members of the sales team to product demonstrations and pitches and was later encouraged to spend more time developing my own sales.

 

I have to admit that I resisted this move at first, for the simple reason that I didn't want the operational side of the business to be neglected.  

 

In the end, despite my divided loyalties, I found myself enjoying this side of the business and the sales successes that I was able to generate.

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